Time Magazine, Peter Greenaway had you beat back in 1993—and then some. Below the jump you’ll find the polemical Welsh director’s response to a similar debate in 1993, when the perennially outrageous United Colors of Benetton ultra-outraged Britons with an ad featuring a newborn baby (still bloody, its umbilical cord still attached). Greenaway replied:
What is so horrible about a newborn baby? Why is that image (one that is seen many times a day in hospitals all over the country) so unacceptable, when much more horrific images are presented on television and the cinema, featuring murder and rape, but glamorized and made safe?
And thus he set out to make a film that would be exactly what he thought audiences wanted.
The Baby of Mâcon (1993)
Written and directed by Peter Greenaway
Starring Julia Ormond and Ralph Fiennes