Everywhere now I see these Svedka Vodka ads. What I can’t figure out is whether they’re deliberately making a clever literary reference.
The word “robot” first appeared in Karel Čapek’s 1921 play R.U.R., which stood for Rossum’s Universal Robots (the name of the company that manufactured the automatons).
So, Svedka, R.U. Referencing Čapek’s Play Or Not?
6 thoughts on “Speaking of ads that reference great art…”
What I can’t figure out is… is that robot sporting a thong? I think that if Tim J-Y designed a robot it would.
I think we’re definitely meant to think thong. Though she (it?) seems to be “post-thong”:
I agree that we definitely need Tim to weigh in on this. Tim?
Ah, that linked ad is much more obvious (I haven’t seen these ads around, or at least didn’t notice them).
WELCOME TO UNCANNY VALLEY! (sorta)
They’re all over the place in Chicago. I guess we’re the intersection of technofetish and vodkafetish.