You can read the whole essay, HERE.
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John Madera is the author of Nervosities (Anti-Oedipus Press, 2024). His other fiction is published in Conjunctions, Salt Hill, The &Now Awards 2: The Best Innovative Writing, and many other journals. His nonfiction is published in American Book Review, Bookforum, The Review of Contemporary Fiction, Rain Taxi: Review of Books, The Believer, The Brooklyn Rail, and many other venues. Recipient of an M.F.A. in Literary Arts from Brown University, New York State Council on the Arts awardee John Madera lives in New York City, Rhizomatic and manages and edits Big Other.
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What need for purists when the demotic is built to last,
To outlast us, and no dialect hears us?
–John Ashbery
The kinetic typography is interesting though I think Johanna Drucker does more with the still page:
http://www.vam.ac.uk/collections/prints_books/features/artists_books/database/object.php?id=44&id2=2&action=&hits=&page=&pages=&object_type=&country=&start_year=&end_year=&object=&artist=&maker=
The Drucker book looks lovely. Now if I could only come up with the Benjamin to buy a copy.