The “blog to book” phenomenon that has been going on for the last couple years is obviously at this point no longer funny–it has become normal, like most signs of the apocalypse. So the announcement of a book deal for the blog “Things Hipsters Hate” wouldn’t have caught my eye were it not for the astonishing and seemingly straight-faced justification given by the agent (last name: Ashlock) for why this book is different than all the rest. When he met with them a couple months after their blog launched,
no one knew yet that this site playfully blowing the whistle on indie scorn was written by two sweet, self-effacing magazine editors, a couple of soft-spoken twenty-something girls from Williamsburg.
They had so perfectly developed this voice that most readers thought the authors were a couple of bros from Manhattan. In other words, it was clear to me that they could really write…
In other other words, they are such amazing writers that they managed to span the entire distance of cultural relevance, from Williamsburg all the way to Manhattan. So! I think that about wraps things up. Please form an orderly line. The apocalypse will see you shortly.