The Ombudsman of the Washington Post has this to say about “innovation”: “I’m wondering, and readers are too, whether there’s just a bit too much innovation, too fast.” Aren’t we all always wondering that? Isn’t that what Facebook and Twitter feeds devolve into every month? There’s always something new that is the straw that broke the camel’s back. Andy Rooney made a pretty great living off just that sentiment for, I don’t know, thirty years? But not even Andy Rooney was against innovation for innovation’s sake (well, maybe sometimes — but only because there was a paycheck in it for him) and I don’t think that Pexton is, either.
What Pexton is arguing against isn’t exactly “too much innovation”: what he labels innovations are really just adjustments to form that the Post is making to reach the audience it once had without really even thinking about form. You got your news from a newspaper, and the Post was a newspaper. But now people get their news from all over, and so the Post is trying to get itself into many of those places. So, great. But he’s right, too — they don’t seem to have given much thought to what these new forms should do, only what they can do.
After the jump, what happens when you get wrapped up in the packaging, in the form. Continue reading