The Ombudsman of the Washington Post has this to say about “innovation”: “I’m wondering, and readers are too, whether there’s just a bit too much innovation, too fast.” Aren’t we all always wondering that? Isn’t that what Facebook and Twitter feeds devolve into every month? There’s always something new that is the straw that broke the camel’s back. Andy Rooney made a pretty great living off just that sentiment for, I don’t know, thirty years? But not even Andy Rooney was against innovation for innovation’s sake (well, maybe sometimes — but only because there was a paycheck in it for him) and I don’t think that Pexton is, either.
What Pexton is arguing against isn’t exactly “too much innovation”: what he labels innovations are really just adjustments to form that the Post is making to reach the audience it once had without really even thinking about form. You got your news from a newspaper, and the Post was a newspaper. But now people get their news from all over, and so the Post is trying to get itself into many of those places. So, great. But he’s right, too — they don’t seem to have given much thought to what these new forms should do, only what they can do.
After the jump, what happens when you get wrapped up in the packaging, in the form.
[Yep. That’s Joe Lieberman shaking hands with Captain Kangaroo at a hearing on smutty video games. I love America!]These were games for a video game system called the 3DO. Never heard of it? (Okay, nerd– many of them were available for other obscure systems, too, but nobody’s ever heard of those systems either, so let’s just go with this one.) You’re not alone. It was around when the Super Nintendo was around, and you’ve heard of that, right? The deal with the 3DO was that it could handle FMV (full motion video) games. Meaning that they were like movies. Now, as you ought to be able to tell from the examples above, there wasn’t all that much care taken with their content. This wasn’t always the case, but pretty much always, it was the case. They were essentially hollow, shallow forms — wow! video in a video game!
The only FMV game I knew as a kid was in the arcade in the mall, thirty miles away. It was called Dragon’s Lair.
So, see that part at 00:18 where your character falls through the bridge? That’s the first time you’re expected to “interact” with the game. And, unless you were some sort of psychic or had spent a lot of time standing in front of Dragon’s Lair, it was also probably the last time you “interacted” with the game. I never got past that part. Never. As I recall, you had to press one of the two buttons or move the joystick at the exact right moment to advance. To me, it always seemed like I had already died by falling through the bridge, so I’m not sure I even bothered to press a button, much less the right one. Nothing the player has done up to that point will have produced any change in what is happening onscreen, so why would you start pressing buttons or using the joystick then? There was nothing in the game to tell you that that was the right time to start.
These games were all like that — literally unplayable: there was nothing for you to do for almost all of the game’s play time. You just sat there, watching them play themselves. I am baffled by the decision to produce these games. They are games, after all. See, the form requires participation from the player. You can create a game that works like a movie, but then, really, it’s a movie. (In fact, in the future, we have those now. They’re called DVDs. You know how you go into the DVD menu and select different options on your way to playing the movie? Well, that’s basically how these games operated, only they were much shorter and really, really, really bad.) It seems like a huge failure in understanding the form.
I think that’s ancillary to what Pexton’s saying: all of this stuff that the Post is doing is cluttering up the Post‘s website. It takes a long time to load, and that’s a problem. And the more stuff you add on, the slower it will get. Instead of reaching more readers, it will reach fewer. “Staffers say that sometimes they feel as if the innovations are just tossed against a wall to see what sticks, without careful thought as to which of them will enhance and shore up The Post’s reputation and brand.” When the emphasis is placed on “innovation” of forms as divorced from a consideration of the purpose of those forms, it is just clutter.
Yes, George. Exactly: “A special effect without a story is a pretty boring thing.” That’s the thing about forms. If you’re just using it for the sake of using it, it’s probably going be a failure. But, as often as this is adduced a failure of “experimental” or “innovative” writing/music/art, I find that, for the most part, the shoe is on the other foot. Just because something has been tested and used over and over again is no reason to blindly keep adopting it. True, it doesn’t clutter up the audience’s experience of the work with a lot of new stuff that they need to take into account and process, but it also doesn’t adjust at all to the changing world around it. If the Post had just stayed a newspaper — ink on paper, no social reader, no 108 blogs, no website at all, would Pexton even have a forum for his piece? Almost certainly the answer is “no.” And you and I definitely wouldn’t be reading it.
That’s why I want to leave you with this, from Michael Martone’s recent interview with the FC2 blog:

