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Alternative Values in Small-Press Culture

This follows J. A.’s post here, which sprang out of conversation here; it’s also motivated by Greg’s recent post about Rilke. In all three places, I’ve been criticizing some “dominant values” in US culture and small-press culture:

There’s nothing inherently wrong with celebrity. There’s nothing inherently wrong with youth. There’s not even anything necessarily wrong with having money! (I wish I had more, much more.) But when those things become the dominant values in one’s life, and the basis of what one does, what most people do, then things go out of whack.

The US circa 2010 is a youth-obsessed, wealth-obsessed culture, where many many people want to be famous, and spend their time thinking about famous people. That is the dominant culture. And I submit that, to the extent that any small press is pursuing these aims for itself and for its writers (especially to the exclusion of other goals), it’s not being part of a counter-culture.

…Of course, being a counter-culture isn’t inherently desirable, either. But if one does want to oppose those dominant US values—love of celebrity, youth, and wealth—then what can one do? Below, I’ll try proposing some alternatives.

I want to reiterate that I don’t have much interest in critiquing any particular presses or writers. “Live and let live,” I say. And I can’t claim to know what most presses and authors are “really” doing! I’m more interested in describing overall trends, and in examining  how we are one and all complicit in them—which may be good, or may be bad. Everyone can decide that for him- or herself.

And I certainly don’t intend to portray myself as divorced from the dominant culture; rather, I’m seeking to understand how I’m very much a part of it, and from there determine whether I want to change that. That is something that I find difficult to decide, and it isn’t a decision I can or would want to make for others.

So here are those three values that I argue dominate US culture, and that then often remain dominant in small-press culture:

What values might replace these? What else could writers and presses be prioritizing, and pursuing? And what would that look like?

Let’s try substituting something different for each one of those values.

Celebrity Community

A while back, while visiting my sister, I ended up talking with one of her friends for a few hours. She told me about her job and friends, her hobbies and interests. And over the course of the conversation, I learned that she hated her job, felt her friends didn’t really know her, and that she didn’t really enjoy anything she did. What I gradually learned was that she was entirely miserable, and what’s more, she didn’t know what she could do to change her life, and stop being miserable. So for the most part she went to work, came home exhausted, ate some take-out, watched TV, and prayed that something would eventually happen to change her life.

I found this remarkably sad, and yet this woman is far from alone. Contemporary life in the US is extremely alienating. Many traditional communities have broken down, and families are often spread far apart (my parents, sister, and I live in three separate states). Many traditional jobs have disappeared, having been replaced by abstract corporate jobs and service industry work. Who goes “downtown” any more? Who walks their town streets? When you want a loaf of bread, you buy one made by a corporation at a corporate grocery where your neighbor works as a cashier; you don’t buy it from your neighbor who is a baker, and who owns a bakery. Has any of us ever even been to a local, family-owned dairy? Rather, ice cream is a thing that Ben & Jerry make, then ship to 7-Eleven.

(Of course there are alternatives to all of this, alternatives that I strongly support. I take a lot of hope in things like the DIY crafts movement, car-sharing, the spread of urban gardening, etc. But can we agree that participation in these movements is still minority behavior in the US?)

Why do I want to be famous? (And I do.) Part of it is ego—but what is the source of that? Why does my ego manifest itself in that way? What I really want, I think—or what might satisfy me in lieu of fame—is to be valued. I want to feel a part of a successful community, where what I do is understood and appreciated by the people around me.

Part of the fear and challenge of being a writer is confronting the very real risk that not many people will appreciate what we do—what we invest so much of our life and energy in. And so the dream of celebrity is one way of combating that: “When I become famous, my work will be validated. Everyone will appreciate—or at least respect—what I do. No one will question my doing it!”

An alternative to celebrity is to create communities where writers are valued. But this is also key: in those communities, everyone would be valued. Many small presses and journals list “community building” as one of their primary goals, and I don’t doubt that’s true. But time and again I see writers split off into factions, cliques, movements, ideologies. The Language poets don’t like the lyric poets. The experimental postmodernists don’t like the mimetic realists. And so on. Let alone things like this: the MFA students don’t like the Slam Poets. The underground doesn’t like the mainstream. Let alone thoughts like this:

These arguments do nothing to build community, and they do nothing to reintegrate writers into larger, functioning communities. Writers could instead:

There’s a reason why writers like to go to big cities: because that’s where other writers go. But even then, that doesn’t necessarily translate into functioning communities that encompass all of what community means. And while the internet has done a lot to allow writers to connect with one another (stellar!), that can lead to its own problems (see below), and doesn’t necessarily help create local, functioning communities.

Youth Health

Youth is fine, but what’s more important than youth is health. And the US seems to me to be a very unhealthy country. Obesity, heart disease, and cancer are widespread. People are sedentary. We don’t eat well. (Many of us still don’t have health care!) Our environment is a total wreck.

I’d prefer to remain young forever, but I’m getting older. (Mama, I can’t help it!) So I’ve been paying more attention to how I can stay healthy, because I’d like to remain writing (and fully active) well into my 80s, if not longer.

Money Support

I would like to make more money. I’d like to be able to sell my writing. And I want a job that I don’t detest, and that doesn’t make me too exhausted or bitter to then not be able to write. I want to be able to get health care if/when I get sick (there’s that health again). If I want to buy something reasonable, I want to be able to do that, too. And I’d like for my work to be available to others—so that if someone wants to buy it, or otherwise get it, they’ll be able to. Money is a means to all these ends.

But not the only means. And how much money would I like to have? An infinite amount? No, just enough. (Well, I like to think that.) …What I really want, I think, is to be supported: by myself, but also by my culture. This is a complicated issue, and harder, I think, to see solutions to than the other problems, because we’re so caught up in commercial capitalism. But writers could:

In all of these cases, imagination is the only real limit. Where lies the boundary of literary culture, and the literary life? Only wherever we choose to draw it.

These comments are offered in the spirit of a beginning, not a conclusion. I’ll be very happy to continue this conversation with anyone interested, working to refine and develop this—and to actually do these things!

  • A. D. Jameson is the author of five books, most recently I FIND YOUR LACK OF FAITH DISTURBING: STAR WARS AND THE TRIUMPH OF GEEK CULTURE and CINEMAPS: AN ATLAS OF 35 GREAT MOVIES (with artist Andrew DeGraff). Last May, he received his Ph.D. in Creative Writing from the Program for Writers at UIC.

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